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Academy of Management Perspectives/Wharton Business
Journal
"Service Clues and Customer Assessment of the Service Experience"
by Leonard L Berry, Eileen A Wall and Lewis P Carbone, May 2006
Deluxe Knowledge Quarterly
"Balancing What
Customers Value With What Businesses Value"
By Lewis P Carbone, Summer 2004
Marketing Management
"What Makes Customers Tick"
by Lewis P Carbone, July/August 2003
Marketing Management
"How to Lead the Customer Experience"
by Stephan H Haeckel, Lewis P Carbone and Leonard L Berry, January/February 2003
MIT Sloan Management Review
"Managing the Total Customer Experience"
by Leonard L Berry, Lewis P Carbone and Stephan H Haeckel, Spring 2002
Marketing Management
"Engineering Customer Experiences"
by Lewis P Carbone and Stephan H Haeckel, Winter 1994